10 Reasons Your Business Isn’t Growing

Disclaimer: this blog post may contain *affiliate links*. This means that at no extra cost to you, I may receive a commission from any purchases you made from links provided in this post.

 

Are you an entrepreneur and you have reached some sort of plateau? Maybe you have been trying to get your business off the ground, but nothing seems to be happening. Well, I have been in that same exact space. I used to wonder if perhaps I wasn’t meant to have my own business or if my services just weren’t good enough. The truth is, I am very good at what I do. I love what I do. I make a difference in people’s lives even if it isn’t thousands of people at once. People are being reached. Odds are, if you’re passionate about your business, you are probably good at it too. There are just some key mistakes beginner entrepreneurs tend to make that prevents them from growing their business.

In today’s blog post, we’re going to get into 10 reasons why your business isn’t growing.

 

Reasons Your Business Isn’t Growing

  1. You don’t have a target audience. When I first started my business, I would have taken anyone as a client. It didn’t matter who they were. I didn’t know what kind of client I was looking for. However, if you don’t know who you help, you won’t help anyone. In order to properly market yourself, you have to know who you’re marketing to. You have to know who you’re looking for. Once I figured out who my target audience was, I will admit that I ended up turning some clients down because they were not a good fit. While that may not sound appealing to you, the truth is that no product or service is for everyone and in order to get the best results you need to service those who benefit the most from what you have to offer. So, figure out who your target audience is, or you’ll find that you don’t have an audience at all.
  2. You’re not setting goals for your business or planning how you’re going to achieve those goals.                                                                                                                                                                             You should constantly be working towards something specific in your business. You can’t just say “I want to make a million dollars” and think that that’s your goal and all you need to do. If you are just starting your business, your first goal will probably be to get one client. However, even that isn’t enough. You need to be researching and setting up a plan on HOW you plan to get that client. How do you intend on getting your target client’s attention? What are you going to do each day this week to bring you closer to your goal? What small goals could you start with before that goal? One thing I do is have goals for how many client leads I get each week. When I reach even the smallest goal, I know that something I am doing is right and I am headed in the right direction. Without goals, you are just aimlessly running around just doing random things that isn’t taking you anywhere.
  3. You’re not learning anything. I don’t care if you have a PhD in business or in your field, you NEVER stop having things you could be learning. There is always a way to better yourself either in your craft that your servicing, in your marketing tactics, or your self development. You should be constantly be trying to learn more and educate yourself on more things and new ways to better what you do and how your business runs. I am constantly looking for new ways to help my clients grow their social media. I am constantly looking for ways to grow this blog. I am ALWAYS looking for ways to better my YouTube channel. it doesn’t matter how much success I receive in anything that I strive for, I know that I can always better myself somehow. Without that attitude in mind, people who are constantly learning are going to surpass you and you will find yourself unable to compete because you weren’t keeping yourself ahead of the game.
  4. You’re not investing in digital marketing.                                                                                                      EVERYBODY is online these days. If you are not delving into the online market for your business you are missing a potential audience of over a billion people. In fact, statistics state that over billion people are using social media worldwide. THREE BILLION PEOPLE! This may be sad but it is a fact that our generation is becoming less and less face to face and more and more digital. So, why would you ignore the endless possibilities to reach new people online?
  5. You’re not using Pinterest. This is a very recent lesson that I have learned. I am not going to lie, I was one of the last bloggers in the world to jump on the Pinterest train. I was never a fan of Pinterest before starting my blog and had no interest in it afterwards. I grew at a pretty okay pace without it so I didn’t think it was necessary to have one, but LEMME TELL YOU! Pinterest blasts your online traffic by a TON if you know what you’re doing. I tried it at first and it didn’t do me much good, but then I took this AMAZING *Pinterest E-course* created by this amazing girl boss Ell Duclos that broke down Pinterest for me step by step and implementing what I learned made a HUGE difference in my blogging career as well as clicks to my website for my services! There are millions of people on Pinterest regularly and a great deal of people say they look on Pinterest before thinking of making any major purchases. Don’t you want to be a part of what these people see when they are thinking about spending their money?
  6. You won’t outsource. If you’re a control freak like me, this one may be a tough pill to swallow. I won’t lie, I have a VERY hard time letting other people anywhere near my business. Why? Well, this blog and my social media business is my baby. It is something I started myself through a lot of hard work and I never felt like anyone else would do it the way I wanted it done. However, I am not an expert in everything. And to be even more transparent, I am not that great at everything. One of the biggest ways to overwork yourself and end up tapping out or not giving your best to the part of your business you’re passionate about is trying to wear a million hats by yourself. It is okay to get a virtual or personal assistant. It is okay to get someone to create graphics for you. I have had many clients who have told me that they are RELIEVED they decided to get someone like me to help them with social media because they were drowning in it beforehand. If you cannot invest in your business, you will find yourself not growing.
  7. Your letting motivation decide when you’re going to work on your business.                                                                                                              Let me burst this bubble for you: you’re not always going to feel like working on your business. There are LOTS of days where I don’t feel like social media scheduling. There are days when I have no actual desire to email clients. But in order to have a successful business, you need more than just motivation. You need discipline. Motivation is great and it is something we strive to have, but it will not always be around and you have to have grit and determination when motivation is taking a vacation. There are LOTS of times I didn’t feel like recording videos for my YouTube channel, but I did it anyway because even though it is not yet monetized, it is my business and I have to treat it as such and I have to get working even when I am feeling lazy. The thing about this is, that when I do start recording, I find myself not wanting to stop. So sometimes it’s forcing yourself to start working even when you’re not wanting to that actually brings on motivation.
  8. Poor money management. You need to know where your money is going at all times. Do not spend money frivolously. Keep up with where the money from your business is going and how it is being invested. People who spend money poorly end up in debt and struggling to keep their business afloat.
  9. Not automating. I don’t know how people blog or run their businesses without automating anything. I wouldn’t be able to do it. I could NOT manually get on Twitter every morning and tweet. If I wasn’t able to schedule all of my blog posts, email send outs, and more I would probably lose my mind. It is too much to keep up with. ANYTHING that you can automate, DO IT. Take the load off of yourself. It saves you so much time and that time can be invested in things that can help majorly grow your business. Automation is a beautiful invention that helps boost productivity by a LOT.
  10. You don’t believe in yourself or your business.                                                                                                                                                                   Your thoughts are POWERFUL. If you do not think that you will succeed, then you won’t. You’re right, regardless. You may not even realize that you are giving off the energy that you don’t believe in yourself or your product. If you are constantly giving discounts and downing your prices, then you clearly don’t believe you’re worth your original price. When I first started my social media business, I was ALWAYS giving discounts. My very first client paid HALF the original price and you know what? She was the worst client I ever had and the worst experience. Stick to YOUR price. Know your worth and never let anyone tell you that you are charging too much just because they can’t afford it. That is one of the hardest lessons I had to learn.

 

If you really want your business to succeed, you have to follow the right steps. I am not nearly as far as I want to be in my business, but following these steps has taken me further, faster than I ever imagined. I have come so far from where I once was because I stopped wasting time and energy and THOUGHTS on things that don’t benefit me and my business.

What is something you need to stop doing in your business today? Comment down below!

54 Comments

  1. Snehal on 03/20/2019 at 11:26 am

    I agree with the points! Everyone should plan as they move forward. Also, learning and planning goes hand in hand. 😊

    • cherishingflo101 on 03/20/2019 at 11:10 pm

      Yes I definitely agree with that one! When you are learning you are able to better plan!

  2. Stacie on 03/20/2019 at 11:31 am

    These are great tips. It’s so easy to end up spinning your wheels even as you try to move forward.

    • cherishingflo101 on 03/20/2019 at 11:11 pm

      It really is and it can be frustrating to feel as if our businesses are stagnant. That’s why these tips are so important!

  3. Subhashish Roy on 03/20/2019 at 2:57 pm

    These are great thoughts for any business to focus on growth. Or should I say checks and balances to ensure one is spending the required time in the right direction.

    • cherishingflo101 on 03/20/2019 at 11:12 pm

      YES Checks and balances! Love that!

  4. Erin Knight on 03/20/2019 at 3:29 pm

    #3 is so important. As an entrepreneur, I found myself constantly learning new things. like social media, video conference, writing and being on YouTube. It is really does not matter our backgrounds and our experience, being an entreprenuer is kind of a different game and requires lots of new skills to grow. Thanks for sharing this great post.

    • cherishingflo101 on 03/20/2019 at 11:13 pm

      Exactly. There is always more ways to learn and new avenues to explore and ways to improve! That’s why being an entrepreneur can be for anyone who is passionate enough and dedicated enough to put in the work and learn as much as they can!

  5. Terri Steffes on 03/20/2019 at 8:40 pm

    These are great tips and some of them hit close to home. I know I can be doing more, but I am not. Thanks for the kick in the pants.

    • cherishingflo101 on 03/20/2019 at 11:13 pm

      Glad I could help dear!

  6. Stephen on 03/20/2019 at 9:36 pm

    All vaild reasons! I really loved “not learning anything” as I feel like this is why most business don’t grow.

    • cherishingflo101 on 03/20/2019 at 11:09 pm

      I definitely agree with this point! People act as if they know everything already and there is always more to learn!

  7. Heather on 03/20/2019 at 10:46 pm

    This is so true! All of these things can stop us from reaching our full potential.

    • cherishingflo101 on 03/20/2019 at 11:08 pm

      I know right? I complete’y agree!

  8. K from Kronicles on 03/20/2019 at 11:12 pm

    I agree with all your points especially with numbers 7 and 10! Sometimes we really do need to push ourselves even if we don’t “feel” like it. And once you believe in yourself and your business, you will see great results!

    • cherishingflo101 on 03/20/2019 at 11:14 pm

      YES! I definitely agree with believing ourselves. And I also believe that people who let motivation be an excuse for not getting things accomplished are not likely to really progress that far because motivation will NOT always be a thing lol

  9. Porsha carr on 03/21/2019 at 2:35 am

    I just recently learned how important I Pinterest was for my blog. I can’t believe it I should’ve been using it all along.

    • cherishingflo101 on 03/21/2019 at 10:18 am

      That’s exactly how I felt when I got onto Pinterest. I was like WHY have I not been onto this sooner?!

  10. Lisa Favre on 03/21/2019 at 7:08 am

    I agree with all of these! So many businesses can definitely benefit from Pinterest. Also, money management is key in making sure your enterprise doesn’t fall to the ground.

  11. cherishingflo101 on 03/21/2019 at 10:22 am

    Yes I agree about the money management completely. I struggled so hard with my business because I wasn’t good at managing money through investments and things like this. It’s an important lesson to learn.

  12. Sara Welch on 03/21/2019 at 6:39 pm

    These are some excellent tips to keep in mind! Outsourcing was one of my fears as well, but has been great for me and my business!

    • cherishingflo101 on 03/23/2019 at 10:38 am

      Yes outsourcing can be scary but it’s definitely worth it in the end!

  13. Beth Pierce on 03/21/2019 at 6:41 pm

    I could really improve my blog if I scheduled more posts. Great reminder that I need to pull the trigger!

    • cherishingflo101 on 03/23/2019 at 10:39 am

      You got it, sis!

  14. Sharon Wu on 03/21/2019 at 10:54 pm

    these are some great things to think about. my boyfriend and i are in the works of launching a new business and will definitely be revisiting your post to ensure that our business grows at a steady rate!

    • cherishingflo101 on 03/23/2019 at 10:39 am

      Congrats on starting your business together! Can’t wait to see your growth!

  15. remo on 03/22/2019 at 5:36 am

    This is such great and practical tips for online entrepreneurs. Automating is a must!

    • cherishingflo101 on 03/23/2019 at 10:42 am

      I completely agree! Thanks so much for reading!

  16. Theresa on 03/22/2019 at 5:22 pm

    All great tips here! I especially agree that Pinterest is essential in growing your business. The traffic I recipe there make up the lion’s share of my bread and butter.

    • cherishingflo101 on 03/23/2019 at 10:43 am

      Yes Pinterest makes the HUGEST difference in my traffic to my website! Thanks for reading!

  17. artchee on 03/23/2019 at 7:45 am

    These are excellent points that I can add to my checklist while I’m running my business. Thank you for sharing. :0)

    • cherishingflo101 on 03/23/2019 at 10:43 am

      So glad you found these helpful!

  18. Stacy Liz on 03/23/2019 at 11:20 am

    These are great tips! The tip about Pinterest is essential for a blogger!

    • cherishingflo101 on 03/23/2019 at 4:36 pm

      Yes girl lol I learned that the hard way

  19. Rosey on 03/23/2019 at 1:16 pm

    I do love Pinterest. It has been a great source of traffic for me with my blog.

    • cherishingflo101 on 03/23/2019 at 4:36 pm

      Yes I only recently learned how beneficial it is!

  20. Bill Sweeney on 03/23/2019 at 2:26 pm

    These are excellent tips. It’s not difficult to think that you’re really growing business-wise, only to find out you’re just going in circles.

    • cherishingflo101 on 03/23/2019 at 4:37 pm

      Yeah exactly!

  21. Wendy Polisi on 03/23/2019 at 5:52 pm

    sometimes people just give up. It takes a lot of hard work and patience.

    • cherishingflo101 on 03/24/2019 at 12:39 pm

      Yeah it really does.

  22. Jacque Hooper on 03/23/2019 at 7:12 pm

    These are some really great pieces of advice! I have been thinking of starting a blog, but I didn’t realize how hard it could be!

    • cherishingflo101 on 03/24/2019 at 12:39 pm

      Yes without passion blogging won’t even seem worth it to most people

  23. Annemarie LeBlanc on 03/24/2019 at 7:44 am

    I agree with each and every reason you stated in this post. Learning is a continuous process. We should not be complacent with just having a certain skill set. In time, it will no longer serve its purpose and then you stop to grow. Learn and unlearn. That will bring success to every endeavor.

    • cherishingflo101 on 03/24/2019 at 12:40 pm

      Yes I completely agree! Thanks for reading!

  24. Megha on 03/24/2019 at 10:19 am

    Investing in digital marketing Isa must these days. You jotted all the practical points.

    • cherishingflo101 on 03/24/2019 at 12:41 pm

      Yes i thought these practical points were super important! Thanks for reading!

  25. Kristine Nicole Alessandra on 03/24/2019 at 10:45 am

    Having a target market in mind when starting a business is important. We do not just go and “hope” that our business will prosper. Streamlining our services will help reach the right people.

    • cherishingflo101 on 03/24/2019 at 12:44 pm

      Yes! You have to think twice about WHO benefits from your product or services! Thanks for this additive. Thanks for reading!

  26. Porsha carr on 03/24/2019 at 11:48 am

    These are great tips thank you for the insight

    • cherishingflo101 on 03/24/2019 at 12:45 pm

      Thanks for reading!

  27. Emman Damian on 03/25/2019 at 11:53 am

    I agree with all the points especially the target audience. Sometimes we have a ery good content but we don’t channel it with the right audience. We need to master it.

    • cherishingflo101 on 03/25/2019 at 1:16 pm

      It takes some time and practice to master it a lot of the time!

  28. Connie on 03/26/2019 at 2:58 am

    You hit the nail on the head. Good points made here!

    • cherishingflo101 on 03/26/2019 at 2:49 pm

      Thanks so much for reading and commenting!

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